MIS Admin & Reporting Analyst - UWF

Under the supervision of the Director of Enrollment Affairs Systems and Operations, and in close coordination with the Director of Strategic Enrollment Marketing and Communications, the Undergraduate Management Information Systems Administrator and Reporting Analyst I (MIS ARA) provides leadership and oversight of the Undergraduate Slate CRM instance and associated Realms. This system is critical to university enrollment and revenue generation.

The MIS ARA plays a central role in system integrations and serves as a liaison between campus departments and units, including ITS, to support institutional goals. Integration with Banner is of particular importance. As a designated Slate Captain for the Undergraduate Slate CRM ecosystem, the MIS ARA is responsible for maintaining data integrity and ensuring the system's effectiveness.

The role also involves providing data, developing tools, and generating reports that support strategic decision-making related to campus capacity, academic progress rate (APR), Performance-Based Metrics, and enrollment planning. On a daily basis, the MIS ARA manages the Undergraduate Realms, including but not limited to tasks such as admissions record consolidation, periodic deployment of email, voice, and text campaigns, data imports, mapping, chatbot integration, and the creation of queries and reports. The role also includes long-term planning and the development of application logic, query libraries for communication plans, custom fields and prompts, forms, workflows, rules, populations, and other system infrastructure.

The incumbent is responsible for developing reports and dashboards in support of Enrollment Affairs. Core responsibilities include overall CRM maintenance, customization, development, cycle preparation, training, and Slate population communication planning to align with institutional enrollment goals and objectives. They proactively identify and implement Slate enhancements to improve operations and recruitment functionality.

The MIS ARA serves as a liaison to key campus stakeholders and external partners, including Mainstay, Common App, ACT, SAT, CLT, and ScarletCS, and provides first-level support for CRM-related issues. This includes troubleshooting, triaging requests, and compiling documentation for escalation to the Slate Service Desk when needed.

Under the direction of the Director of Strategic Enrollment Marketing and Communications, the MIS ARA may also occasionally deploy CRM-based communications, including voice, email, and text messages to prospective students and applicants. They also may monitor chatbot content for accuracy and consistency. They validate queries for both internal and external stakeholders, maintaining strict adherence to data security, integrity, and protection standards.

Additionally, the MIS ARA oversees federal student workers assigned to the Slate CRM and serves on the Slate Superuser Steering Committee. In this capacity, they provide technical expertise and cross-Realm support within the Undergraduate Slate environment in collaboration with the Director of Enrollment Affairs Systems and Operations.