Director of First-Year Recruitment - Appalachian State

Key Responsibilities

Leadership and Recruitment Strategy

Lead and coordinate all activities related to first-year student recruitment.

Develop and oversee a comprehensive territory management plan that includes both in-state and out-of-state recruitment efforts.

Establish and strengthen relationships with high school counselors, community organizations, and other partners to promote the university and enhance recruitment efforts.

Represent the university to prospective students, families, and external stakeholders, promoting Appalachian State as a premier higher education choice.

Design and implement data-driven strategies to track recruitment activities and establish predictive models for enrollment.

Plan, budget, track, manage and evaluate all recruitment travel.

Campus Visitation & Recruitment Events

Ensure a high-quality, personalized campus visitation experience for prospective students, tailored to encourage application and enrollment.

Assist in the planning and execution of recruitment events and programs, both on-campus in Boone and Hickory and off-campus.

Supervise professional staff involved in campus tours and presentations, ensuring a professional and welcoming experience for all visitors.

Collaboration and University Engagement

Work closely with the Office of Transfer and Engagement, CRM/Slate team, Financial Aid, Registrar, Housing, Orientation, Academic Colleges, Student Success, and other campus partners to ensure seamless student services throughout the recruitment cycle.

Collaborate with academic departments and colleges to align recruitment strategies with university enrollment goals.

Actively participate in university committees and initiatives, serving as a key member of the Office of Admissions Leadership Team.

Provide input and strategic direction on policies and procedures related to First Year admission, working with administration, staff and faculty to remove barriers, as appropriate.

Personnel Management and Development

Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment.

Provide leadership, coaching, and professional development opportunities to ensure a highly effective team.

Foster a positive and productive work environment with a focus on accountability, teamwork, and excellent customer service.

Work collaboratively with the CRM/Slate team to ensure proper data visualization and accountability.

Authority and Decision-Making

Exercise authority in decision-making related to recruitment strategies, territory assignments, and staff development.

Maintain confidentiality and compliance with FERPA and other policies regarding student information.

Oversee risk management and safety during recruitment travel and events.