Coordinator of CRM and Student Outreach- High Point University

High Point University is currently seeking a full-time Coordinator of CRM and Student Outreach. This position is under the direction of the Associate Vice President for Operations and Technology. This position will manage the daily communication functions of the Slate CRM package comprehensive of processes and procedures, data integrity, interest pages, surveys, mail exports, portal development and quality checks.

QUALIFICATIONS:

Education

• Bachelor’s Degree in a related field or equivalent experience. Masters preferred.

Experience and Training

• 3-4 years of experience in related position is preferred.
• Marketing and/or admissions experience required.
• Previous CRM lifecycle management experience preferred
• Experiences with production of a variety of media particularly email and print publications.
• Should possess high energy, attention to detail, and the ability to organize effectively.

Knowledge, Skills, Ability:

• Ability to effectively communicate in person and in writing.
• Expertise in Microsoft Office, Adobe, Canva, and other digital media software is preferred.
• Must be team player/individual contributor with the mind set to operate effectively in an ever changing environment.
• The ability to travel and work nights and weekends as necessary.
• Ability to connect with the executive team of the university and maintain a culture of execution.
• Ability to consider dozens of variables when working on a problem
• Impeccable time management and solution finding skills
• Ability to lead a large group of reports, motivate, educate and nurture the success of the team, set expectations and inspect results

ESSENTIAL FUNCTIONS:

• Assists the operations teams in all aspects of enhancing the HPU Slate CRM System.
• Assures good use and maintenance of data, as well as continued ROI in Slate CRM
• Speaks publicly to individuals, groups on and off campus
• Develops and monitors statistical reports to enhance recruitment strategies, yield management, forecasting, and operational efficiency.
• Responsibilities include monitoring of the effectiveness and timing of all communications associated with CRM and improvement of communication flows.
• Serves as admissions marketing communications team leader with the Office of Communications on development and timeliness of messaging.
• Works in close collaboration with other university offices to ensure that the processes and data from the Slate system are well integrated with our internal human and electronic systems.
• Gathers analyzes and interprets data to produce periodic reports within the Slate system, most specifically on marketing initiatives.
• Stays active in SLATE user groups and seek out professional development networks to keep the institution current on innovations in the development of the Slate platform.
• Travels when needed for conferences and/or site visits.
• Other duties as assigned.

ACCOUNTABILITY:

• Accountable to direct supervisor, plus the Senior VP of Enrollment and the Office of Communications to deliver communications accurately and on time.
• Accountable to the Slate CRM Team as a valued member, contributor, and team member

If you have any questions about this position, please contact Mr. George Terry, Associate Vice President of Operations and Technology at gterry@highpoint.edu.