Associate Director of Regional Recruitment and Key Market Strategy - East Carolina University

The Associate Director of Regional Recruitment & Key Market Strategy serves as a key member of the Undergraduate Admissions leadership team, providing strategic oversight for recruitment, outreach, and enrollment planning across ECU’s key markets in North Carolina and surrounding states. Reporting directly to the Director of Undergraduate Admissions, this position leads a regionally distributed recruitment team, develops data informed strategies to meet enrollment goals, and ensures ECU maintains a strong, consistent presence across high-priority markets including the Raleigh and Charlotte metropolitan areas.

The Associate Director of Regional Recruitment & Key Market Strategy supervises all regionally based admissions counselors and provides guidance on both first-year and transfer recruitment efforts within their territories. Working in close coordination with the Associate Director of Transfer Recruitment & Partnerships, this position ensures that regional counselors effectively engage both prospective first-year and transfer students through consistent messaging, partnership development, and yield activities. This position also monitors and assesses key markets across North Carolina and neighboring states, using enrollment data, demographic trends, and institutional analytics to identify emerging markets and recommend strategic investments in recruitment efforts. Through collaborative leadership, data-driven strategy, and a commitment to access and service, this role advances ECU’s mission to expand educational opportunity and strengthen enrollment pipelines across the Carolinas and beyond.