Assistant Director of Admissions (Campus-Based Recruitment) - University of Florida

The Division of Enrollment Management is looking for an Assistant Director of Admissions Recruitment to lead and manage recruitment efforts within the Office of Admissions. In this role, you will supervise a team of Admissions Officers, coordinate recruitment strategies, and engage with prospective students and school personnel to support UF’s enrollment goals.

Key responsibilities include:

Recruitment Strategy & Outreach 

• Develop and implement comprehensive recruitment plans to attract a highly talented freshman class.
• Build and maintain relationships with school counselors, community-based organizations, and alumni groups.
• Organize counselor events to showcase UF’s academic strengths and student opportunities.
• Manage an assigned recruitment territory, including high school visits and college fairs.
• Serve as the supervisor for Gator 360 case management to ensure efficient handling of freshman admissions cases. 
• Travel extensively during fall, spring, and summer cycles; operate a state vehicle and maintain a valid passport for international travel.

Team Leadership & Supervision

• Provide leadership and guidance to Admissions Officers through onboarding, performance management, and ongoing coaching to foster growth and strengthen team effectiveness.
• Guide team efforts to identify key markets and activities using historical and national data.
• Coordinate initiatives that support recruitment and yield efforts in targeted territories.

Marketing & Communications

• Develop targeted recruitment materials and communications via Slate CRM.
• Collaborate with Enrollment Marketing and Communications to update brochures, website, and social media.
• Partner with Student Financial Aid to align messaging with UF’s financial aid priorities.

Strategic Planning & Special Projects

• Participate in office-wide planning, resource allocation, and strategic goal setting.
• Assist with special projects and reports as requested by the Associate Director.
• Perform other duties as assigned.